The Alzheimer’s Association just formed a partnership with Shutterfly that is not only creative and innovative but empowering and therapeutic. In our humble opinion, that’s the best kind of partnership an association can form. Nonprofits and professional associations do such amazing work on their own – to think of the possibilities that could be achieved if similar association partnerships were formed is pretty exciting.
Associations Now recently did a write-up on the partnership. The Alzheimer’s Association and Shutterfly partnership sheds light on how photos can can serve as “reminiscence therapy” for families affected by the disease. Together the Alzheimer’s Association and Shutterfly provide tips for creating photo memory books that not only help raise awareness, financially support research, but should also help combat the memory loss associated with the disease. The article explains, “The photo books are intended to counter the memory loss caused by the disease by turning relationships into physical objects that can be seen and held. The association and Shutterfly recommend placing photos in chronological order and then guiding the family member with Alzheimer’s to connect with his or her memories.”
This partnership is refreshing and really shows some out of the box thinking. The potential fundraising, crowd-sourcing, grassroots movement that could lie ahead if more associations form partnerships similar to the Alzheimer’s Shutterfly relationship is exponential. Some things to consider when deciding if an association partnership would work for you, is there opportunity for mutual benefits and how would the partnership help raise awareness.
About the Author:
Ken Marek is the Director of Election Partnerships. He manages partnership creations and strategic goal planning and has helped to improve the election processes for all of our partners. Ken can be reached directly at (866) 514-2995 x103 or KMarek@Election-America.com.