ONA was interested in transitioning to online elections. They needed to partner with a full service election specialist in order to move forward with their goal of reducing print and postage costs in their elections. The ballot return percentage for their previous election (prior to partnering with Election-America) was well below expectations and ONA needed solutions for improving turnout. Additionally, ONA wanted to increase communications with their members by email as their members were consistently indicating that was their preferred method of communication.
- Election-America created a plan to address all the needs of ONA. To satisfy ONA’s goal of reducing overall costs and their members’ communication preferences, election notifications were sent by mail and email. Sending notifications by email reduces costs associated with printed ballot packages and postage.
- We provided ONA with a reporting function that allowed for real time turnout percentages throughout the open balloting period. Utilizing this tool, ONA was able to send reminder emails to those who had yet to vote in an effort to increase turnout. Electronic communications were further improved as the balloting process included the option for members to supply new or updated email addresses.
The introduction of an online election was a huge success for ONA as the online voting system was well received by members. After the smooth transition into online voting the first year, a future plan has been established to continue to reduce paper and postage costs by gathering additional email addresses and allowing members who vote online to opt out of all but necessary print communications.
“We are very pleased with Election-America and the assistance they provided in regards to our commitment to transition from traditional voting methods to advanced electronic solutions for our members. Their processes of creating finite timelines which include quality assurance, data analysis, and voter files creation methods, were easy to understand and implement.” – Associate Director of Operations, ONA
Contact Election-America today to learn how we can help optimize your election.