It’s hard to believe it’s already August! There have been lots of exciting stories and news to surface in the world of associations. We wanted to share some of the top stories with you in case you missed them.
Bot Traffic: Are your Visitors Using You?
The NonProfit Times recently shed some light on web visitors. Would you be surprised to learn that many of your web visitors are actually bots (short for robots)? Unfortunately, according to the 2014 Incapsula Report, “29% of Internet traffic was driven by malicious bots that steal listed emails, SPAM your website, or click on ads. Even worse, some bots inject corrupt code and disrupt your site.”
Aggregated and Aggravated: The Rising Battle for Your Content and Online Search
With advances in technology and social media comes a change in the way in which our audience consume content. The Nonprofit Times explains in their article Aggregated and Aggravated: The Rising Battle for Your Content and Online Search, “A major shift is occurring as social networks and search engines work to keep users on their platforms. The reasoning behind this is clear: more engagement equals more revenue opportunities. When users stay on a platform they can be served more ads or other revenue generating activities such as surveys for which advertisers then pay.”
Better, Faster, Stronger Content
The “key” to marketing success is constantly changing. One week, content is key; the next week, incentives. It’s hard to keep up! Associations Now recently published an article on the secrets of content success from nonprofit experts. Consistent advice across the board is the that content should be useful to members and inspire action. John Foley, CEO and CMO at Interlink advises, “Make sure it solves a problem, discusses a hot topic, has calls-to-action, provides information you can get nowhere else.”
About the Author:
Donna Emanuele is the Director of Communications for Election-America. Seasoned in in community engagement and participation, working in the field of elections seemed a natural fit for Donna. Donna can be reached directly at (866) 514-2995 x111 or DEmanuele@Election-America.com.