For the last several years, Facebook has been the savior of everything from small businesses to news organizations all over the world. An article in the New York Times just wasn’t considered “successful enough” if it didn’t have several hundred thousand likes on the social networking behemoth. The issue is that getting a user to bring that content to a site like Facebook and manually share it with their own friends has historically been a lot easier said than done. According to several sources and a recent NYT article, Facebook has been holding talks with several prominent news organizations over the last several months to essentially cut out the middle-man altogether. Organizations like the New York Times and more will soon host their content directly on Facebook.
According to public statements, Facebook is making this move in an attempt to make the experience of consuming digital content “more seamless.” The major benefit is that this represents one less reason why a user would ever have to visit a site that wasn’t Facebook. The site is reportedly in talks to provide ways for publishers to monetize their content, particularly through ads that will run to the left and right of a piece.
For associations and their membership, this change may be startling. However, when the proverbial dust settles, it actually represents a bold new opportunity regarding the way these groups are represented in the digital age. Your members are likely already spending a significant amount of time on social media thanks to the increasingly important role that it plays in our lives. If your members are getting their news directly from Facebook in the future, it’s just one less instance where they need to leave the confines of the world’s largest social network. As a result, this actually represents an opportunity that is just waiting to be capitalized on. It will be easier to share breaking news, relevant articles and similar types of content with your members because it could actually be hosted on Facebook as opposed to just being aggregated there like the way it is now. Engaging with your members has always been the name of the game – now, because you’ll literally have the power of the largest news organizations in the world at your fingertips, it could be even easier.
About the Author:
Chris Backert is the GM of Election-America. With over 10 years of experience in elections, Chris Backert is a proven innovator in the field of elections. Chris can be reached directly at (866) 514-2995 x 102 or CBackert@Election-America.com.