It’s fair to assume your association wants to increase the level of engagement you have with your members by email. We thought we’d share with you some interesting tidbits and statistics from the study including the best time to send emails and how to get the fastest and longest replies.
When is the best time to send emails?
The study found that email users are the most active during weekdays. While this isn’t very surprising, what’s interesting is that those email users tend to send longer replies to messages received in the morning. Due to email overload, the more emails received in a day, less are are responded to and with shorter replies.
This is something we can all relate to. We start off each day trying to read as many emails as possible, giving each our full attention and replying with thorough responses. As the day continues, our inbox fills with more emails while we’re also fielding incoming calls, and managing other tasks at hand. We simply don’t have the time to read, let alone draft lengthy replies the later it gets in the day. Our advice for association would be to make sure your emails to members/prospective members are sent early in the day, especially if the email prompts a reply or action!
Want faster and/or longer responses to your emails?
If your emails require a speedy reply, it is essential to ensure your emails are mobile friendly. The study found that replies sent from phones are the fastest. Considering people check their phones compulsively, this wasn’t much of a shocker. However, we were surprised to learn that replies sent from tablets are faster than replies from desktops.
If your association emails attachments of any sort to your members, you may find this statistic interesting. Emails that contain attachments elicit longer replies than emails without attachments. Our speculation is that the email user feels compelled to include in their response a comment or statement about the attachment. The response time for emails with attachments is almost double the time of responses to emails without attachments but that could account for the email user taking the time to look at the attached document or image and reflect on it.
About the Author:
Chris Backert is the GM of Election-America. With over 10 years of experience in elections, Chris Backert is a proven innovator in the field of elections. Chris can be reached directly at (866) 514-2995 x 102 or CBackert@Election-America.com.