Increasing member participation in an election and member engagement overall are the most common goals of our partners and prospects. Communication and analyzing precious data are the best ways to understand your members. We can’t exactly communicate with all of your members but we can help assist with analyzing that oh so precious data.
Election-America provides custom reports based on any information your organization would want to collect: voting patterns, demographics, trends, etc. We also save reports from year to year allowing your organization to compare turnout or demographics from each election cycle.
What you can learn from election reports:
- How to send better emails. Maybe you’ll notice your emails perform better (as far as click or open rates are concerned) when sent at a particular time of day, or day of the week, or when targeted towards a specific demographic.
- What membership cares about. Peaks and lulls in participation from one year to the next sometimes depend on whether or not an election is contested or controversial. It’s not uncommon to see a lower turnout during uncontested elections or for minor bylaw changes.
- Who your most engaged members are. Demographics reports have shown that membership types, age, location are major factors in how engaged members are.
About the Author:
Donna Emanuele is the Director of Communications for Election-America. Seasoned in in community engagement and participation, working in the field of elections seemed a natural fit for Donna. Donna can be reached directly at (866) 514-2995 x111 or DEmanuele@Election-America.com.