SSA wanted to introduce electronic options while still providing a method for voters without direct internet access. Additionally, SSA was interested in utilizing the election process to encourage members to renew their membership.
Composite – Electronic ballots were emailed to all members with email addresses and paper ballots were mailed to those without.
- Election-America customized a plan to address all the needs of SSA. We introduced simple, secure electronic ballots that were delivered to all members with email addresses, and we sent paper ballots to those without.
- Understanding the importance of an educated electorate and with a goal of improving turnout, a coordinated communication plan was developed. Candidate statements and photos were published in Seismological Research Letters (SRL), on the SSA website, and integrated into the secure voting site.
- To improve membership renewal rates, Election-America worked with SSA to implement a unique and innovative membership renewal incentive program. All members, including those with “lapsed” memberships, were given the opportunity to vote. However, lapsed members were informed before voting that they must renew their membership to have their vote counted. The voting system directed these voters to the SSA online membership renewal form.
The introduction of online voting was well-received by members, with 99% electing to use the online voting option. After the great success of online voting, SSA found they were further able to reduce costs by offering paper ballots on demand. Further success was realized that first year when all but one of the lapsed members chose to renew their membership. SSA has since transitioned to exclusively online elections as their members prefer the online option.
Election-America is proud to be SSA’s long-standing election partner since 2007.
“Everyone at Election-America was extremely helpful in making sure that both the ballot and website were set up exactly as we wanted, that our members were communicated with effectively, and that the results were tabulated very quickly.” – Seismological Society of America
Contact Election-America today to learn how we can help optimize your election.